advertiserMetrics

This method returns complete information about advertiser activity. Results can be filtered by using query parameters.

Request Cost: 100 units, Result Cost: 5 units/result (Any placementURLs in the response will cost: 1 unit/URL)

URL Format

http://api.adbeat.com/v3/{api-key}/advertiserMetrics
http://api.adbeat.com/v3/{api-key}/advertiserMetrics/{advertiserId}

Parameters

Parameter Name Meaning Default Value Notes
advertiserId advertiser filter (no filtering) Restrict search to just one advertiser. Must use advertiser’s domain name. Use all to return aggregated results across all advertisers.
countryId country filter (no filtering) e.g. us (See countries)
platformId platform filter (no filtering) e.g. desktop (See platforms) To specify multiple values, separate them by commas (e.g. iPhone,iPad) Currently only desktop is supported for a non-us countryId. Use &platformId=mobile to specify all mobile devices (i.e. android, iphone, ipad, androidtablet)
networkId network filter (no filtering) Restrict search to one or more networks. (See networks). To specify multiple values, separate them by commas (e.g. adblade,google). Use all to return aggregated results across all networks.
publisherId publisher filter (no filtering) Restrict search to just one publisher. Must use publisher’s (or channel’s) domain name. Use all to return aggregated results across all publishers.
categoryId category filter (no filtering) Restrict search to advertisers that fall somewhere in the specified category path or below. For example: &categoryId=/finance/personal finance will return advertisers categorized as "/finance/personal finance" along with advertisers that belong to any subcategories like "/finance/personal finance/insurance", "/finance/personal finance/insurance/homeowners insurance", "/finance/personal finance/debt management", etc.
firstSeen first seen filter (no filtering) Restrict search to advertisers whose ads were first seen (over the past 2 years) on the specified date or within the specified date range. Maximum date range span is 8 days. (See date and date range format)
sortBy sorting field adMetric Other options: firstSeen, lastSeen, daysSeen, categoryScoreThenImpact (Note: If categoryScoreThenImpact is specified, you must also specify the &categoryId=xxx parameter)
sortOrder sorting order desc Other options: asc
adMetricId Format for ad metric data adImpact Other options: adSpend
isChannel channel vs. publisher filter (no filtering) Restrict search to either channels true or publishers (any other value).
publisherPld publisher PLD filter (no filtering) Restrict search to just one publisher "paid-level domain" (i.e., return hits matching this publisher and all of its channels). Must use publisher's domain name.
numAdMetricDays Number of daily ad metrics to return 0 Includes this many days up to and including the latest data. Maximum 730.
maxPlacementUrls Maximum number of placement URLs to return 0 Return up to this many placement URLs for each hit. Maximum 100.
Note: Each placementURL returned will cost 1 API unit.
rows Number of results to return 10 Maximum 1000. (Maximum sum of &start + &rows is 2000)
start Index of first result to return 0 Use start=N (where N > 0) to page through results by making repeated requests. (Maximum sum of &start + &rows is 2000)
fields fields filter (no filtering) Restrict which fields get returned. e.g. &fields=advertiserId would return just one of the available fields. &fields=advertiserId,publisherId would return just two of the available fields.

Return Fields

Note: The following fields are returned except for certain query parameter filters. (See Response Format)
Field Name Example Notes
advertiserId cnn.com Advertiser domain name
countryId us See countries
platformId desktop See platforms
publisherPld about.com "Paid-level domain" of this channel. Only present if &isChannel is also true.
hasChannels true Contains true if hit is a publisher that has has been divided into channels.
isChannel true Contains true if hit is for a channel within a publisher.
isSuperChannel true Contains true if hit is for a "super channel" within a publisher having so many subdomains that each super channel refers to a portion of these subdomains. Only present if isChannel is also true.
networkId google See networks
publisherId huffingtonpost.com Publisher domain name. (See Historical Data for how we handle older data)
categoryIds
[{
    "categoryId": "/technology and computing/internet technology/email",
    "score": 1.0E-6
}, {
    "categoryId": "/technology and computing/internet technology/web search",
    "score": 1.0E-6
}, {
    "categoryId": "/technology and computing/internet technology/social network",
    "score": 1.0E-6
}]
Category IDs for this advertiser. Only returned when &platformId=all, &publisherId=all, and &networkId=all are set. Not returned for &advertiserId=all
firstSeen 2012-12-05 Date on which advertiser’s first ad was published (over the past 2 years) Only present when &firstSeen is a date range. (See Response Format)
lastSeen 2012-12-10 Date on which advertiser’s most recent ad was published
daysSeen 3 Number of days on which at least one of the advertiser’s ads was seen over the past two years
adCountsUnique
{
    "30": 44,
    "90": 59,
    "180": 65,
    "365": 67,
    "730": 78
}
Unique ad count totals for the most recent 30,90,180,365 and 730 days.
publisherCountsUnique
{
    "30": 5,
    "90": 7,
    "180": 8,
    "365": 10,
    "730": 12
}
Unique publisher count totals for the most recent 30,90,180,365 and 730 days.
adImpacts
{
    "30": 504512,
    "90": 529024,
    "180": 529024,
    "365": 529024,
    "730": 529024
}
Ad impact totals for the most recent 30,90,180,365 and 730 days. Only present for &adMetricId=adImpact.
adSpends
{
    "30": 12613,
    "90": 13226,
    "180": 13226,
    "365": 13226,
    "730": 13226
}
Ad spend totals (in US dollars) for the most recent 30,90,180,365 and 730 days. Only present for &adMetricId=adSpend.
adTypeImpacts
{
    "text": 129024,
    "image": 100000,
    "textimg": 50000,
    "flash": 250000
}
Ad impact totals over the past 730 days by ad type. Only present for &adMetricId=adImpact.
adTypeSpends
{
    "text": 3226,
    "image": 2000,
    "textimg": 1000,
    "flash": 7000
}
Ad spend totals over the past 730 days by ad type. Only present for &adMetricId=adSpend.
adSizeImpacts
{
    "300x250": 129024,
    "728x90": 100000,
    "300x600": 50000,
    "200x200": 250000
}
Ad impact totals over the past 730 days by ad image size. Only present for &adMetricId=adImpact.
adSizeSpends
{
    "300x250": 3226,
    "728x90": 2000,
    "300x600": 1000,
    "200x200": 7000
}
Ad send totals over the past 730 days by ad image size. Only present for &adMetricId=adSpend.
adImpactsDaily
{
    "firstDate": "2012-12-01",
    "adImpacts": [
        10405,
        9887,
        12543,
        11332,
        12908,
        15673,
        10943,
        13763,
        10952,
        11722
    ]
}
Ad impact totals for each day up to and including the latest data. Only present for &adMetricId=adImpact and when &numAdMetricDays is also provided.
adSpendsDaily
{
    "firstDate": "2012-12-01",
    "adSpends": [
        260,
        247,
        314,
        283,
        323,
        392,
        274,
        344,
        274,
        293
    ]
}
Ad spend totals (in US dollars) for each day up to and including the latest data. Only present for &adMetricId=adSpend and when &numAdMetricDays is also provided.
adTrends
{
    "30": -75,
    "90": 150
}
See adTrends Values
adCountsUniqueDaily
{
    "firstDate": "2012-12-01",
    "adCountsUnique": {
        104, 98, 125, 113, 129, 156, 109, 137, 109, 117
    }
}
Unique ad count totals for each day up to and including the target date of the indexes. Only present when &numAdMetricDays is provided.
publisherCountsUniqueDaily
{
    "firstDate": "2012-12-01",
    "publisherCountsUnique": {
        10, 9, 12, 11, 12, 15, 10, 13, 10, 11
    }
}
Unique publisher count totals for each day up to and including the target date of the indexes. Only present when &numAdMetricDays is provided. Note that unless &publisherId=all is also provided, the results will not be particularly useful (i.e., when each hit refers to just one specific publisher, the publisherCountsUnique field will contain date-specific elements of 0 or 1).
placementUrls
[{
    "url": "http://www.huffingtonpost.com/events.html",
    "adImpact": 529024
}, {
    "url": "http://www.huffingtonpost.com/media.html",
    "adImpact": 504512
}]
Each URL is returned with its ad impact/spend totals for the date range matching &sortBy (default 730 days). Only present for &maxPlacementUrls > 0 (and neither &advertiserId nor &publisherId can be "all"). If &adMetricId=adSpend, then the adImpact field will be replaced with adSpend.
Note: Each placementURL returned will cost 1 API unit.
apiUnits 150 The number of API units consumed by this request.

Usage Example(s)

To get information about advertisers using the google network (sorted by "ad impact") do this:

http://api.adbeat.com/v3/{api-key}/advertiserMetrics/?networkId=google

JSON Response

{
    "statusCode": 200,
    "numHits": 127389648,
    "hits": [{
        "countryId": "cn",
        "lastSeen": "2015-07-21",
        "publisherId": "china.com.cn",
        "adCountsUnique": {
            "365": 0,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 268
        },
        "hasChannels": false,
        "daysSeen": 145,
        "platformId": "desktop",
        "adSizeImpacts": {
            "other": 102465,
            "300x250": 354250272
        },
        "adTrends": {
            "30": 0,
            "90": 0
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 0,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 0,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 354351104
        },
        "adTypeImpacts": {
            "image": 354352736
        },
        "advertiserId": "tanx.com",
        "firstSeen": "2014-08-29"
    }, {
        "countryId": "us",
        "lastSeen": "2016-08-11",
        "publisherId": "printable-coupons.blogspot.com",
        "adCountsUnique": {
            "365": 66,
            "180": 37,
            "30": 11,
            "90": 21,
            "730": 163
        },
        "hasChannels": false,
        "daysSeen": 614,
        "platformId": "desktop",
        "adSizeImpacts": {
            "other": 68799,
            "728x90": 3372433,
            "468x60": 171686,
            "300x600": 1696263,
            "300x250": 80150760
        },
        "adTrends": {
            "30": -71,
            "90": -99
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 6343680,
            "180": 3980800,
            "30": 1958,
            "90": 178656,
            "730": 122304512
        },
        "adTypeImpacts": {
            "text": 36832556,
            "image": 85459904
        },
        "advertiserId": "shopathome.com",
        "firstSeen": "2014-08-14"
    }, {
        "countryId": "us",
        "lastSeen": "2015-06-10",
        "publisherId": "blogspot.com",
        "adCountsUnique": {
            "365": 0,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 203
        },
        "hasChannels": true,
        "daysSeen": 290,
        "platformId": "desktop",
        "adSizeImpacts": {
            "336x280": 202422,
            "125x125": 426,
            "728x90": 2431799,
            "468x60": 171686,
            "300x250": 81230536,
            "300x600": 83693,
            "120x600": 4775,
            "160x600": 355995
        },
        "adTrends": {
            "30": 0,
            "90": 0
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 0,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 0,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 116406272
        },
        "adTypeImpacts": {
            "text": 31918864,
            "image": 84481360
        },
        "advertiserId": "shopathome.com",
        "firstSeen": "2014-08-14"
    }, {
        "countryId": "us",
        "lastSeen": "2016-08-07",
        "publisherId": "urbandictionary.com",
        "adCountsUnique": {
            "365": 3,
            "180": 3,
            "30": 2,
            "90": 3,
            "730": 25
        },
        "hasChannels": false,
        "daysSeen": 316,
        "platformId": "desktop",
        "adSizeImpacts": {
            "other": 13781,
            "728x90": 109871,
            "300x600": 87687728,
            "300x250": 414634,
            "160x600": 361908
        },
        "adTrends": {
            "30": 20000,
            "90": -85
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 1480448,
            "180": 1480448,
            "30": 35368,
            "90": 264768,
            "730": 88586240
        },
        "adTypeImpacts": {
            "image": 88587888
        },
        "advertiserId": "noisebot.com",
        "firstSeen": "2014-08-14"
    }, {
        "countryId": "us",
        "lastSeen": "2016-08-04",
        "publisherId": "playbuzz.com",
        "adCountsUnique": {
            "365": 23,
            "180": 8,
            "30": 4,
            "90": 8,
            "730": 153
        },
        "hasChannels": false,
        "daysSeen": 363,
        "platformId": "androidTablet",
        "adSizeImpacts": {
            "other": 60604,
            "728x90": 222489,
            "300x600": 40318480,
            "300x250": 38778124
        },
        "adTrends": {
            "30": 20000,
            "90": -96
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 853376,
            "180": 121776,
            "30": 4143,
            "90": 121776,
            "730": 85112832
        },
        "adTypeImpacts": {
            "text": 5640762,
            "html5": 114607,
            "image": 79354128
        },
        "advertiserId": "google.com",
        "firstSeen": "2014-08-14"
    }, {
        "countryId": "us",
        "lastSeen": "2016-08-10",
        "publisherId": "getitfree.us",
        "adCountsUnique": {
            "365": 113,
            "180": 55,
            "30": 9,
            "90": 33,
            "730": 406
        },
        "hasChannels": false,
        "daysSeen": 610,
        "platformId": "desktop",
        "adSizeImpacts": {
            "336x280": 2104729,
            "320x50": 1901,
            "other": 2557,
            "728x90": 131388,
            "468x60": 307960,
            "300x250": 72986816
        },
        "adTrends": {
            "30": -85,
            "90": 311
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 918656,
            "180": 280256,
            "30": 65328,
            "90": 123920,
            "730": 79017984
        },
        "adTypeImpacts": {
            "flash": 1609061,
            "text": 3493634,
            "html5": 109518,
            "image": 73816872
        },
        "advertiserId": "google.com",
        "firstSeen": "2014-08-14"
    }, {
        "countryId": "jp",
        "lastSeen": "2016-08-12",
        "publisherId": "goo.ne.jp",
        "adCountsUnique": {
            "365": 121,
            "180": 84,
            "30": 2,
            "90": 21,
            "730": 193
        },
        "hasChannels": false,
        "daysSeen": 573,
        "platformId": "desktop",
        "adSizeImpacts": {
            "336x280": 406812,
            "250x250": 58963,
            "other": 96584,
            "728x90": 239676,
            "300x250": 15811338,
            "200x200": 24276
        },
        "adTrends": {
            "30": 20000,
            "90": -99
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 18262016,
            "180": 7574528,
            "30": 17252,
            "90": 1417984,
            "730": 78559232
        },
        "adTypeImpacts": {
            "text": 61914084,
            "image": 16637650
        },
        "advertiserId": "yeay.jp",
        "firstSeen": "2014-08-14"
    }, {
        "countryId": "tr",
        "lastSeen": "2016-04-13",
        "publisherId": "hurriyet.com.tr",
        "adCountsUnique": {
            "365": 1216,
            "180": 427,
            "30": 0,
            "90": 0,
            "730": 1217
        },
        "hasChannels": false,
        "daysSeen": 223,
        "platformId": "desktop",
        "adSizeImpacts": {
            "other": 32391,
            "728x90": 12176492,
            "takeover": 18849162,
            "300x600": 1640013,
            "300x250": 39699648,
            "120x600": 576743,
            "160x600": 1540529
        },
        "adTrends": {
            "30": 0,
            "90": 0
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 0,
            "90": 0,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 74430464,
            "180": 7412736,
            "30": 0,
            "90": 0,
            "730": 74528768
        },
        "adTypeImpacts": {
            "flash": 70124,
            "html5": 401342,
            "image": 74042520
        },
        "advertiserId": "medyanetads.com",
        "firstSeen": "2015-08-08"
    }, {
        "countryId": "tr",
        "lastSeen": "2015-11-24",
        "publisherId": "milliyet.com.tr",
        "adCountsUnique": {
            "365": 17,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 1973
        },
        "hasChannels": false,
        "daysSeen": 293,
        "platformId": "desktop",
        "adSizeImpacts": {
            "other": 787541,
            "728x90": 11475942,
            "300x250": 46908092,
            "300x600": 3540427,
            "120x600": 4557035,
            "160x600": 1076152
        },
        "adTrends": {
            "30": 0,
            "90": 0
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 2684416,
            "180": 0,
            "30": 0,
            "90": 0,
            "730": 68401152
        },
        "adTypeImpacts": {
            "flash": 7902403,
            "image": 60495020
        },
        "advertiserId": "crwdcntrl.net",
        "firstSeen": "2014-08-14"
    }, {
        "countryId": "tr",
        "lastSeen": "2016-08-12",
        "publisherId": "haber7.com",
        "adCountsUnique": {
            "365": 9,
            "180": 7,
            "30": 3,
            "90": 4,
            "730": 9
        },
        "hasChannels": false,
        "daysSeen": 240,
        "platformId": "desktop",
        "adSizeImpacts": {
            "other": 65597072,
            "728x90": 2378,
            "300x250": 236215
        },
        "adTrends": {
            "30": 40,
            "90": 20000
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 65837056,
            "180": 25921536,
            "30": 8998912,
            "90": 9396224,
            "730": 65837056
        },
        "adTypeImpacts": {
            "image": 65835648
        },
        "advertiserId": "halkbankkobi.com.tr",
        "firstSeen": "2015-10-09"
    }],
    "apiUnits": 150,
    "statusMsg": "successful advertiserMetrics request",
    "requestParameters": {
        "networkId": "google"
    },
    "handler": "advertiserMetrics"
}

You can also use parameters to get data about a specific advertiser. To get information about the advertiser facebook.com and limit the results to 5 rows of data, do this:

http://api.adbeat.com/v3/{api-key}/advertiserMetrics/?advertiserid=facebook.com&rows=5

JSON Response

{
    "statusCode": 200,
    "numHits": 190747,
    "hits": [{
        "countryId": "br",
        "lastSeen": "2016-08-04",
        "publisherId": "globo.com",
        "adCountsUnique": {
            "365": 29,
            "180": 16,
            "30": 3,
            "90": 9,
            "730": 30
        },
        "networkId": "direct",
        "hasChannels": false,
        "daysSeen": 98,
        "platformId": "desktop",
        "adSizeImpacts": {
            "other": 2876525,
            "300x250": 38193300,
            "interstitial": 315470
        },
        "adTrends": {
            "30": -97,
            "90": -46
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 39901184,
            "180": 18286592,
            "30": 2160128,
            "90": 6784000,
            "730": 41392128
        },
        "adTypeImpacts": {
            "flash": 19153488,
            "html5": 11555638,
            "image": 10676157
        },
        "firstSeen": "2014-09-28"
    }, {
        "countryId": "us",
        "lastSeen": "2016-08-12",
        "publisherId": "dailycaller.com",
        "adCountsUnique": {
            "365": 8,
            "180": 4,
            "30": 2,
            "90": 2,
            "730": 12
        },
        "networkId": "google",
        "hasChannels": false,
        "daysSeen": 456,
        "platformId": "desktop",
        "adSizeImpacts": {
            "728x90": 636955,
            "300x250": 32129638
        },
        "adTrends": {
            "30": 107,
            "90": 4
        },
        "categoryIds": [],
        "publisherCountsUnique": {
            "365": 1,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 1
        },
        "isChannel": false,
        "adImpacts": {
            "365": 5403648,
            "180": 1727744,
            "30": 340416,
            "90": 958848,
            "730": 32770048
        },
        "adTypeImpacts": {
            "text": 5355,
            "image": 32766596
        },
        "firstSeen": "2014-08-14"
    }, {
        "countryId": "us",
        "lastSeen": "2016-08-12",
        "publisherId": "stackexchange.com",
        "adCountsUnique": {
            "365": 2,
            "180": 1,
            "30": 1,
            "90": 1,
            "730": 2
        },
        "networkId": "direct",
        "hasChannels": false,
        "daysSeen": 74,
        "platformId": "desktop",
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